CRM Development

Custom CRM That Fits Your Business

We’ve spent years building and maintaining CRM systems — from deep customisation of platforms like vTiger to ground-up builds in Laravel. We know when an off-the-shelf CRM makes sense and when the right call is to build something purpose-built.

The decision point is usually this: when you’re spending more time working around your CRM than working with it, when every feature request requires a workaround, and when upgrades have become a source of anxiety rather than improvement — that’s when a custom CRM pays for itself.

What We Build

Contact & Organisation Management — data models that reflect how your business actually works, not how a generic CRM assumes businesses work. Hierarchical relationships, custom fields, and activity timelines that capture the full picture.

Pipeline Management — configurable pipelines that map to your actual workflow, whether that’s a sales funnel, a clinical pathway, or a project lifecycle. Each stage can have its own required fields, validation rules, and automated actions.

Workflow Automation — visual workflow builders where administrators create automation rules without developer involvement. “When a deal reaches this stage, send this email and create this task.” Workflows execute via background queues with retry logic.

Full-Text Search — sub-50ms search across all CRM entities via Meilisearch. Find any record, any field, any module in under a second.

Campaign Management — email and SMS campaigns with segmented lists, template management, merge fields, and engagement tracking.

Reporting & Analytics — custom reporting engines that handle complex aggregate queries without blocking the UI. Reports run as background jobs with real-time progress updates.

Migration From Existing CRMs

We’ve migrated clients from vTiger, Salesforce, and HubSpot to custom Laravel CRMs. Our migration process follows a proven five-phase approach: data audit, schema mapping, parallel running, phased rollover, and decommission. We don’t do big-bang cutovers — both systems run simultaneously until the new system has proven itself.

The hardest part of migration isn’t the technology — it’s understanding the workflows that aren’t documented, the edge cases that the old system handles in non-obvious ways, and the muscle memory your team has built over years of use. We invest time in understanding all of this before we write a line of application code.

Our CRM Stack

• Laravel 12 — with Eloquent ORM for expressive data modelling
• Livewire 3 — reactive interfaces for inline editing, real-time search, and Kanban views
• Filament 3 — rapid admin panel development for back-office interfaces
• Meilisearch — instant full-text search across all entities
• Redis + Horizon — background job processing for bulk operations and campaigns
• PostgreSQL — with JSON columns for flexible metadata and window functions for reporting

Real Projects

We built Exe-CRM as a complete replacement for vTiger, featuring a visual workflow builder with React Flow, toggleable module architecture, and a homecare case management vertical. For Blue Horizon and Smartblood, we maintained and extended a vTiger-based CRM integrated with a Laravel customer portal and Shopify before building their custom replacement.